Digital media depend on ad revenue – mostly from banners. Unfortunately, many people don’t see them. According to GlobalWebIndex, around half of all users globally have Adblock enabled.
Among Danes, the use of Adblock has increased by 107% in two years. In 2018 the marketing bureau AW Media completed a survey showing that 60% of Danes with an internet connection has Adblock on at least one of their devices.
The growing number of Adblock users is a massive challenge for digital media outlets. How can they earn money on their users, if they can’t show ads to the users?
One of the answers to that question is by creating relevant commercial content. How you do it is critical. The world famous fashion magazine Harpers Bazaar has online shopping guides, and get a small commission each time a user buys a product after clicking the “Shop now” button. The problem is that Adblock sees the “Shop now” button and blocks it.
Screenshots of harpersbazaar.com
One of the features of Heylink is that it always bypasses any form of Adblock. You create a regular link, and when a user clicks on it, Heylink checks if there is an active affiliate campaign to that particular webshop — if so its automatically applied. Adblock doesn’t see Heylink links as ads, because its all natural, regular links.
If Harpers Bazaar used Heylink, they would be able to monetize all their readers, instead of being limited to the users without Adblock