Despite affiliate marketing has been on the market since the beginning of the internet and now accounts for more than 15% of the revenue in the digital media industry (source: BusinessInsider), it is an often overlooked revenue model for many online publishers.
For many media houses, it still signals a level of uncertainty and complexity. However, can editorial teams work towards unlocking the commercial potential of their content while maintaining their integrity?
We’ve listed four content strategies for implementing commercial content.
Looking towards the US this strategy has become a natural part of the online media landscape. Latest The New York Times entered the market when acquiring TheWireCutter for $30 million, an online review site that primarily generates its revenue through affiliate marketing.
In the UK more traditional media like The Guardian, are also starting to capitalize on their commercial content
We believe that implementing affiliate marketing as part of your commercial content strategy should be a natural part of any media business, and Heylink makes it very easy for you. Give us a call or contact us here, and we’ll be happy to tell you how.