6 min read 
- Customer: Ønskeskyen – the largest online wishlist in the Nordics
- Challenge: Hundreds of direct partners and affiliate networks to manage
- Solution: Using Heylink to manage the direct partnerships and affiliate networks in a single platform, as well as automating links and tracking performance with enhanced accuracy
- Outcome: 99.2% accuracy in affiliate tracking, 50+ hours saved weekly
Who is Ønskeskyen?
Ønskeskyen is the largest online wishlist platform in the Nordics. It helps users create and organize their wish lists to avoid duplicate gifts. Ønskeskyen aims to become a lifestyle platform to inspire wishes beyond birthdays or Christmas. The platform is available in 8 countries and has over 1,7m users.
Challenge
“We can’t keep track of all our 2000 partners manually; it is simply too challenging.”
With millions of users and over 2000 partner brands, Ønskeskyen found it impossible to manage their affiliate processes manually, says CEO Casper Ravn-Sørensen. The company needed an all-in-one platform to monetize content and facilitate affiliate partnerships.
Full data transparency was especially crucial as Ønskeskyen wanted to improve the collaboration with partners and know the exact value of each piece of content to spot revenue potential.
Affiliate tracking solution
Ønskeskyen created a brand new affiliate setup on Heylink. Every time a user clicks a link, Ønskeskyen activates the Heylink API. We evaluate the link, send back a monetized link if possible, and track the link click for reporting/marketing purposes.
“Heylink’s dashboard allows us and our partners to easily track the revenue generated by the individual content pieces and ads.”
The new setup also means that both the publisher and the advertisers can now look at the same real-time data. Ønskeskyen can track and measure outbound traffic and see the revenue of each campaign to optimize as needed.
Outcome
Ønskeskyen has a complete overview of its affiliate business and can monetize and attribute content. The company can track each click, collect data and use the insights to give users more of what they like. Moving on from a manual setup to an automated one with Heylink allowed Ønskeskyen to save resources, minimize errors and completely change how they go about their affiliate efforts.
Results
50 hours saved weekly by eliminating manual tasks
700% tracking discrepancy eliminated
99,2% accuracy in affiliate revenue tracking
In their own words…
“As a major publisher, we cannot do without a tool like Heylink. We can’t keep track of all our 2000 partners manually; it is simply too challenging. Heylink does it for us and easily turns all outbound links into commercial links.”
Casper Ravn-Sørensen, CEO, Ønskeskyen
“When running a media platform, transparency and visibility of our performance towards our partners are key. Heylink’s dashboard allows us and our partners to easily track the revenue generated by the individual content pieces and ads.”
“Heylink is a partner we can trust. The platform monetizes and tracks our digital content impartially. We can finally measure outbound traffic correctly and have full transparency. Heylink shows clicks, revenue, conversion rates – all the knowledge you need as a marketing person.”
Morten Bjørn, Commercial Director, Ønskeskyen
