Last updated: 22.02.2023

At Heylink (we/us/our), we believe in keeping it real between our company and our visitors and users (you/your). That’s why you should know exactly how we use personal data to create the experience we provide for you on our website and platform.

The following Privacy Policy will explain how Heylink collects, uses and shares personal data collected from its visitors and users through our digital platforms (e.g. website and user platform) that are operated by Heylink ApS. We identify personal data as all information that identifies or can be used to identify you (e.g. your name, email address).

Heylink’s privacy policy does not extend to how our third parties (e.g. linked websites and service providers) define and use your personal data. We encourage you to read their privacy policy to understand this. 

We collect and process personal data in accordance with Article 6, Paragraph 1 of the General Data Protection Regulation (GDPR). Under the legal basis that the information we collect is necessary for fulfilling the purpose of our services, including the fulfilment of a contractual agreement, or as specific consent. The personal data is stored for five years after last contact, unless you explicitly ask us to remove your information from our database (See paragraph 4.2.).

Heylink is responsible for the data collected and its protection. To understand more about the specific data processed by our affiliate service providers for the Heylink platform, please refer to our Data Processing Agreement and also to the privacy policies of the Networks that you use.

The use of our website and platform are furthermore governed by our Terms of Service. You can read our terms for further explanations of terms not defined in this policy.

1. What data do we collect

1.1. Data from web browsers

When you visit our webpage, we may track, collect, and aggregate information regarding the pages of our Site that you have visited, the order in which they were visited, when they were visited, and which hyperlinks were clicked. We also collect information from the URLs that led you to our Site. To collect this information, we may log the IP address, operating system, device and browser software used by each user of the Site. We may be able to determine from an IP address a user’s Internet Service Provider and the geographic location of their point of connectivity. Location data may be used to route your traffic to the nearest regional server to reduce latency and improve your experience. We may also use cookies when you visit our Site. For more information on our use of cookies and web beacons, please refer to our Cookie policy in paragraph 5.

1.2. Data provided by you

We save the personal data you provide us when you fill out a form on our website. For example, by registering an account for our platform, filling out a survey or signing up for email updates. We collect it for the benefit of the services offered on our website heylink.com and its subpages which are owned and operated by Heylink. It is also used to provide our tracking and reporting services for users that are signed up and verified on our platform. Furthermore, the continued analysis and optimisation of these services and to develop our business for our users. By using our Site and our services, you consent to providing legitimate interest in our services and that we may contact you via the given information to respond to your questions and provide you with content and updates.

1.3. Data collected from Heylink platform users

To provide you with our services on the Heylink platform, we ask users to provide the following information:

• Account Information
  • Name
  • Email Address
  • Password
  • Company Name
  • VAT number
  • Transactional Information (For paid users)
  • Phone Number
  • Usage data

• Affiliate Networks
  • Network Account Name
  • Network Account Credentials (such as API keys and log in credentials)
  • SubID setup

• Website Information
  • Property IDs and API credentials of connected marketing tools
  • Website URL

1.4 Data collected from potential business partners

In order to establish new business partnerships we reach out to relevant online businesses via email. We store the name, email address and phone number of the contact person and merely wish to establish contact and to follow up on the email we send. If you do not wish to be contacted by us again or want us to delete the contact details we have saved, please respond to our email and let us know. We will respect your privacy and remove any information related to your contact details and not contact you again.

2. How we use your information

2.1. How we use web browser data

We use your information from the use of our site to analyze visitor behavioural patterns and to analyze the demographics of our visitors. By measuring this data, we can continue to improve our site to create more value for our visitors. This information is also used to ensure the security of our services and the website.

2.2. How we use the data you provide to us

Unless the circumstance has been clarified in this privacy policy or it is explicitly consented to by you, Heylink will not disclose any of your personal data. The data that you have given to us can be used in the following ways:

• Operation of our website and services
• To improve our services and marketing
• To personalize your experience
• To communicate with you
• To process your transactions
• For security purposes and identity verification
• In compliance with the law

2.2. By consenting to our cookie policy, you give us permission to tailor our marketing campaigns to you by showing you personalized advertisements through the following ad platforms:

• Google ads
• LinkedIn ads
• Facebook ads

2.3. By signing up and verifying your email address with Heylink, you consent to receive emails from Heylink. You can at any time unsubscribe from our marketing emails by clicking the unsubscribe link in the emails. However, you will still receive emails regarding billing, as well as other important updates that we are required to inform you about your account.

3. How we share your data

3.1. Your data will only be shared with selected service providers that we employ to help provide our services. We assure you that Heylink has agreed upon data processing agreements with its partners, which obliges the partners to process the data in accordance with the General Data Protection Regulation. The disclosure of personal data is in accordance with the standard contractual clauses for data transfers between EU and non-EU countries. 

Link to service providers

3.2. In the case that Heylink is acquired by another company, the ownership of collected data is transferred to the acquiring company.

4. Protection of personal data

4.1 In compliance with the General Data Protection Regulation, your personal information will be kept safe and confidential. We store all personal information on computers with restricted access located in controlled facilities. The company’s security measures are continuously monitored to ensure that the stored data is handled properly. In the case of a breach in data, Heylink is obliged to notify the local data protection authority within 72 hours.

4.2. Contact regarding personal information

You have the right to get insights about the information that is registered about you. You also have the right to request the information to be edited, moved, and deleted. If you are a user of our service, any removal of data about you will lead to the deletion of your account as we will be unable to provide our services to you. All inquiries regarding personal data are answered within seven working days, when possible. You can request this by contacting us via the email address: support@heylink.com

5. Cookie policy

5.1 Necessary cookies

We use first party cookies to save your cookie preferences when you return to our site or platform. These cookies are not shared with any third party providers.

5.2. How do we use cookies?

If you have consented to accepting cookies from our website and platform, we may use them for the following purposes:

• Technical functionality: This is how the site remembers your selected preferences
• Traffic: We measure how many people have visited and clicked on links on our website. For our platform users, we measure clicks on links on the websites of these users. We use a cookie from Google Analytics for this purpose. For information on how to reject them, please see 5.4.
• Ads: We track how often the same ad appears to the same user and record how many people click on an ad.
• Behavioral, individually targeted advertising: To show specific ads that seem most relevant to a user.

The company keeps an eye on the traffic and activity on the platform. 

5.3. Storage of cookies

Cookies that are stored on the visitor’s computer, tablet, or other mobile devices will be automatically deleted after 30-90 days. Each time the website is re-visited, they are renewed. 

Links from websites on the Heylink platform can contain an ID that allows us to see how many visitors are being forwarded to collaborators. This ID is anonymous and contains no information that can be used to identify the visitor.

5.4. How to dismiss cookies

You can always reject cookies on your computer, tablet or phone by changing the settings in your browser. Where to find the settings depends on which browser you are using.

You can reject cookies from Google Analytics here.

You can reject ad networks that share information across different networks here.

Previously accepted cookies can be deleted easily. If you are using a pc with a newer browser, you can delete your cookies by using the shortcut keys: CTRL + SHIFT + Delete.

If the shortcut keys do not work and/or you use a MAC, start by identifying which browser you are using, then click on the relevant link below – Remember if you use multiple Internet browsers, delete cookies on all of them.

Internet Explorer

Mozilla Firefox

Google Chrome

Opera

Safari

Flash cookies (all browsers)

iPhone, iPad and other from Apple

Phones with Android operating system

5.4. Cookie policy for users of the Heylink platform

Does Heylink need cookies for Tracking?

The short answer is: NO!

Heylink uses 7 different tracking methods and can easily track without using cookies.

For Affiliate network Campaigns we track the click on your website and get the conversion data from the networks. No Personal Identifier Information (PII) needed.

For Direct Partnerships, where we do the tracking on both your website and the partners webshop, we track the click ID on your website and match it with the Conversion ID on your partners webshop – Also no Personal Identifier Information (PII) needed.

The longer answer is that it’s optional..

If you want to collect external marketing tags, you can use 1 cookie called “_hey”.

This will save the Referrer URL and external Marketing Tags (such as Google Click ID’s, Facebook IDs and custom UTM parameters).

If you wish to collect external Marketing Tags via Heylink, you will need to ask the visitor for consent for “Marketing and Statistical data” depending on the nature of what you want to collect.

Heylink does not save IP addresses or other PII data and the Marketing Tags are not sent to Heylink servers, unless the visitor clicks a link. When the visitor clicks a link, and goes through an affiliate network, lands on an advertiser/webshop, for example, it is the advertiser/webshop’s GDPR/cookie policy which is valid and their responsibility to collect consent, based on their tracking.

6. Changes

This privacy policy is subject to change at any time. The visitor/user is responsible for being up to date with the policy described on this page.

If you wish to access the information that is registered about you via platforms, please contact:

Heylink ApS

Amerika Plads 19

2150 Nordhavn

support@heylink.com

If you wish to complain about the company’s processing of your personal data, please contact:

Denmark:

The Danish Data Protection Agency (Datatilsynet)

Carl Jacobsens Vej 35

2500 Valby

Tel. +45 33 1932 00

Email: dt@datatilsynet.dk

Website: http://www.datatilsynet.dk/

Norway:

The Norwegian Data Protection Authority (Datatilsynet)

P.O. Box 458 Sentrum

0150 Oslo

Tel. +47 22 39 69 00

Email: postkasse@datatilsynet.no

Website: https://www.datatilsynet.no

Sweden:

The Swedish Data Protection Authority (Integritetsskyddsmyndigheten)

Drottninggatan 29

5th Floor

Box 8114

104 20 Stockholm

Tel. +46 8 657 6100

Fax +46 8 652 8652

Email: imy@imy.se

Website: http://www.imy.se/

Finland:

Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto)

P.O. Box 800

FI-00531 Helsinki

Tel. +358 29 56 66700

Fax +358 29 56 66735

Email: tietosuoja@om.fi

Website: http://www.tietosuoja.fi/en/